Purpose & Vision

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Putting purpose to work

A few years back, the CEO of a digital healthcare company announced to employees his decision to walk away from a $22M deal, the largest customer contract in the company’s history. The customer’s expanding demands for new functionality didn’t make sense on the company’s product roadmap, he explained. A year later, he told employees about…

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Time to invest in your org purpose? Read the signs.

Is your organization purpose framed on the walls of your sparsely populated office space? Or maybe it’s buried in your company’s articles of incorporation that no one reads? If so, you could be paying a price, because in the era of reckoning and reevaluation, org purpose has never been more important to employees. Research bears…

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